Rapid Advancement of AI in Advertising: Publishers Leading the Way

According to a 2025 early release study by the Interactive Advertising Bureau (IAB), while the adoption of Artificial Intelligence (AI) in advertising is rising, only 30% of advertising professionals have fully integrated AI into their media advertising lifecycle. The study reveals that while agencies and brands primarily leverage AI for audience identification and targeting, publishers are more inclined to utilize AI for ad inventory forecasting and demand analysis. The survey highlights two major challenges facing the advertising industry in AI adoption...